Marketing is a system of planning, pricing, promotion and distribution of ideas, goods and services to meet the needs, requirements and desires of individuals and organizations. Marketers determine potential demand and the size (volume market segment), that is, identify the customers whose needs are not met sufficiently or who implicit interest in certain goods or services. They produce a segmentation of the market and the choice of those parts that the company is able to serve well. Plans are to create and bring products to the consumer, as well as strategy. Usually identified with the content marketing and sale of its promotion, advertising. However, the actual distribution is a function of marketing and often not very significant. If the company has a good job of marketing such sections as the identification of customer needs, developing appropriate products and setting them appropriate prices, adjustment of the distribution system and an effective incentive, these goods will no longer have any problems with the sale, unless the company does not operate in a competitive market. Marketing functions form the following concepts: need, demand, commodity exchanges, trade and market. The original idea underlying the marketing is the idea of human needs. Goods are all that can meet the need or want and proposed market in order to attract attention, acquisition, use or consumption. Goods may not meet the requirements, or may correspond to the specification partially and, finally, fully meet the needs that are to be the so-called a perfect product. Goods can be called everything that can provide a service that is to meet need. In addition to the goods and services that may be the person, place, organization, activities and ideas. The consumer decides what kind of entertainment on television to see where to go on vacation, what ideas to support, etc. There are five main approaches, which are used by business organizations while managing their marketing activities: the concept to improve production, to improve product concept, the concept of the enhancing of commercial efforts, marketing concept and the social and ethical marketing concept. These concepts are formed in different periods of development of market economy. The overall trend in marketing is the action from the production of goods to the commercial efforts of the consumer and then it goes to the increasing focus on consumer issues and social ethics.
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