Goods are any items that contribute to free exchange of other things, the product of labor, which can meet human need and made specifically for the exchange. Items are produced for personal consumption, in economic terms, the goods are not. Today, product names all that can be sold. Part of today's products cannot be attributed to the subjects: electricity, information, the quota for ozone-depleting and greenhouse gases and the labor force. Part of the goods never directly satisfies human needs and not used in production processes: securities, money (particularly paper and electronic). Today, an independent product can be any right to anything. In production of things they may be sold as soon as there are various rights to this thing. At the beginning of the development of commodity exchange the thing itself was a carrier of all rights that are transferred along with the transfer and things are not specifically single out. Sales promotion is the main task of marketing. Marketing is man’s activity aimed to meet the needs of people and to go through exchange. Most researchers agree that marketing is a process. It begins with a study of the target market segment for which the company is going to work. Organizational, legal, technical development of society allowed dividing once common ownership of a large number of individual rights and independent of each other to pass them from one person to another. Today, things are often transmitted as an attachment to the acquired right. As a general rule, the price is always some way exceeds the cost. Price is always higher than the level that provides manufacturers with a simple reproduction, as the rate of reproduction is assumed expanded. But often the price exceeds this level and forming a source of profits. The aim of marketing is the promotion of the goods at a set price. Rarity, the limited supply of goods is an important but not the sole cause overestimation of commodity prices. In the same vein are: price fixing and other monopolistic practices of pricing, spontaneous and organized speculation, the factors of national and international situation, the psychotropic effects of advertising, marketing manipulation. Conversion marketing is applied in the absence of real demand. The task of marketing in this situation is to develop an action plan that will facilitate the emergence of demand for the goods or services. Stimulating marketing associated with the presence of goods and services for which there is no demand because of complete indifference or lack of interest of consumers. The plan must consider the incentive marketing reasons for this indifference and identify measures to overcome it.
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